Interpretation of the Frankfurt Fair, interpretation of the new paradigm of ‘brand overseas’ with oriental aesthetics
As the largest and most influential top event in the global sanitary ware industry, the International Sanitary Ware Show (ISH) 2025 in Frankfurt, Germany, was grandly opened on 17 March. The exhibition gathered more than 1,000 top brands from many countries, covering the whole industry chain of sanitary ware technology, HVAC system and home design, which is called the ‘innovation arena’ of the global high-end market. China’s leading high-end bathroom brand heart sea gamelan (JATAII) with the ‘Oriental aesthetics’ series of products to make a heavy debut, with ‘wood flavour’ and ‘harmony’ design language, in the ‘brand out of the sea’ strategy under the guidance of the completion of the 2025 global journey wonderful debut. Under the guidance of the